Art Direction and Design lead for a responsive e-commerce website for Megshop — a New York womenswear brand celebrated for its architectural silhouettes, minimal design sensibility, and timeless craftsmanship.
Art Direction + UX/UI Design
Overview
I led the visual and UX design for Megshop’s new online presence, developing a digital experience that reflects the brand’s refined yet experimental aesthetic. The goal was to translate Megshop’s signature balance of structure and softness into a modern, responsive website that feels editorial, approachable, and distinctly New York.
Design Approach
The design direction paired clean typography and generous white space with bold editorial imagery, creating a minimal yet expressive framework that foregrounds the clothing’s craftsmanship. I developed a modular layout system that could flex between seasonal collections, campaigns, and product storytelling while maintaining brand cohesion across every page.
Outcome
The finished website elevated Megshop’s digital presence, unifying its e-commerce and editorial content under one cohesive, design-forward system that enhanced both usability and visual identity.
